BBA – Bachelor of Business Administration
Preparing dynamic business professionals who integrate analytical thinking with practical management skills to navigate evolving corporate landscapes.
Overview
People’s Institute of Management and Research, Bhopal delivers a versatile undergraduate business programme that establishes strong foundations in management principles, organizational behavior, and strategic decision-making. This course encompasses finance, marketing, human resources, and operations management while fostering entrepreneurial mindsets. Perfect for students targeting corporate careers or business ventures, the curriculum balances conceptual frameworks with contemporary business practices. Graduates gain readiness to contribute meaningfully across diverse business sectors.
Duration & Eligibility
Duration: Three years of structured business education
Level: Undergraduate (UG)
Eligibility: Successful completion of Higher Secondary Education (10+2) from any recognized stream with satisfactory academic achievement.
Syllabus/Modules
Foundation Phase: Principles of Management, Business Economics, Financial Accounting, Business Mathematics
Development Phase: Organizational Behavior, Marketing Management, Human Resource Management, Business Law, Corporate Finance
Specialization Phase: Strategic Management, International Business, Operations Management, Entrepreneurship Development, Business Analytics, Digital Marketing
Highlights
Case-based learning from real business scenarios
Industry interaction through guest lectures and workshops
Internship opportunities with corporate organizations
Personality enhancement and leadership development programs
Project work fostering practical business acumen
Admission
Selection based on Higher Secondary examination merit and university admission guidelines.
Career Graduates pursue positions as management trainees, business development executives, marketing coordinators, human resource associates, or operations supervisors across various industries. Entrepreneurial pathways include launching startups, consulting services, or family business management. Further education options comprise specialized MBA programmes, professional certifications, or international business qualifications. The degree provides versatile foundations supporting career evolution across banking, retail, manufacturing, services, technology, and consulting domains throughout one’s professional journey.